01
Channels running in silos
Paid, SEO, content, and email each report their own wins. Nobody can say how they add up—or which one deserves the next dollar.
Independent B2B Marketing Strategy Consultant
Stop guessing where your marketing budget should go next.
I help B2B teams uncover growth opportunities, clarify what matters, and build focused marketing roadmaps their teams can actually execute.
A focused fit conversation—not a free marketing audit.
10+ years in marketing strategy · B2B services & manufacturing · US-market experience
- ~$1M
- Client-reported closed contract following first paid-search discovery
- 329
- Registrations across an educational webinar series
- 3.86×
- CTR of testimonial creative vs founder-quote ad
Anonymized engagement results. See each case study for sources and context.
01 — The problem
More activity isn't always more progress.
02
Plenty of reports, unclear priorities
Dashboards are full, yet the leadership question stays open: what should we do more of, stop, or start this quarter?
03
A busy team without a 90-day direction
Capable people are executing hard. Without a shared plan, effort spreads thin and momentum is hard to see.
02 — Approach
A strategy your team can use, not just read.
Better marketing decisions before more marketing activity. I lead the strategy and planning; your team and specialist partners own implementation.
- 1
Diagnose
Review your goals, buyer journey, current marketing, and how results are measured—so decisions start from what's actually happening.
- 2
Prioritize
Identify the highest-impact growth opportunities and choose a deliberate focus. Saying no is part of the work.
- 3
Activate
Turn focus into a clear 90-day plan with owners, KPIs, and a hands-on handoff to your team and specialists.
03 — Selected work
Engagement examples
Anonymized pending publication permission
Specialty manufacturing · B2B
Beyond referrals: a new channel and a seven-figure customer win.
A referral-dependent specialty manufacturer tried paid search for the first time on my recommendation. Months later, a buyer who first found them through a Google Search ad signed a contract the client reports at roughly $1M.
- ~$1M client-reported contract
- First paid-acquisition initiative
Contract value and discovery path as reported by the client.
Strategic decision
Recommend a channel the business had never tried, with buyer intent and lead quality setting the direction.
Why it mattered
A new channel needed a connected strategy—not just more clicks.
Professional services · B2B
Four webinars. Measurable engagement. A smarter growth strategy.
How a four-part educational series drew 329 registrations, revealed a 3.86× creative gap in paid ads, and shaped the next quarter’s direction—and an expanded strategy engagement.
- 329 registrations
- 135 attendees
- 3.86× testimonial-ad CTR
CTR is a same-session creative comparison; close-out figures, pending final reconciliation.
Strategic decision
Give client proof the paid-ad role and the founder’s own voice the organic-trust role.
Why it mattered
Campaign observations became intelligence for the next investment—not just a final report.
Selected details have been generalized to protect client confidentiality. Strategy developed in an agency role.
The system I plan across
- Acquisition
- Authority
- Nurture
- Convert
- Measure
Across 10+ years, I've led strategy, messaging, and planning while directing specialist collaborators in paid media, SEO, content, design, and analytics.
04 — About Martha
Good strategy starts with the right questions.
Hi, I'm Martha.
I'm a B2B marketing strategist with over 10 years of experience helping businesses connect their marketing efforts to real business goals.
I've led strategies across customer acquisition, positioning, content, conversion, and performance measurement, working closely with business owners, marketing teams, and specialists to turn complex challenges into clear priorities and practical plans.
Over the years, I've learned that better marketing doesn't always mean doing more. Sometimes it means asking better questions, challenging assumptions, or recognizing an opportunity others haven't considered.
That's the kind of work I love most.
I believe the best strategies are built through a combination of thoughtful analysis, honest conversations, and a deep understanding of how a business actually works.
My approach is collaborative but focused. I'll challenge ideas when needed, bring clarity when things feel scattered, and help your team move forward with a direction everyone understands.
Because a great strategy shouldn't just look good in a presentation.
It should help people make better decisions and know exactly what to do next.
10+ Years of Experience · B2B Growth Strategy · U.S. Market Experience
Behind the strategy
Building something of my own.
Twenty-eight days after becoming a first-time mom, I was laid off. It wasn't how I'd imagined the beginning of this chapter.
I'd spent more than ten years helping businesses find clarity in their marketing. So I decided to put that same thinking to work—building a strategy practice of my own, while learning to be a new mom.
I'm sharing the decisions, experiments, challenges, and lessons along the way—because strategy is something you practice, not just something you talk about.
Follow the build in public journey →05 — Services
Two clear, fixed-price ways to start.
Primary engagement
3 weeks · Fixed price
Marketing Clarity Sprint
$3,000
For marketing-active B2B firms that need cross-channel direction.
- Marketing diagnostic
- Priority buyer and funnel opportunities
- Ranked growth opportunities
- An actionable 90-day roadmap with recommendations, milestones, owners, and KPIs
- Strategy handoff session
- Days 1–30
- Improve lead-source visibility
- Measure: Source coverage
- Days 31–60
- Optimize high-intent inquiry journey
- Measure: Qualified inquiry rate
- Days 61–90
- Test a prioritized acquisition opportunity
- Measure: Cost per qualified lead
Strategy and planning—not campaign execution, website development, or technical implementation. No retainer required; ongoing advisory is optional.
Ask about the SprintSmaller alternative
1 week
Growth Opportunity Review
$750
One focused challenge, examined closely.
- Brief document with top 3 findings
- 60-minute strategic session
- Recommended next steps
Not a full marketing audit.
Start with a focused reviewOngoing support · Optional
Strategy doesn’t stop at the roadmap.
After the Marketing Clarity Sprint, ongoing strategic advisory is available to help your team interpret performance, review progress, refine priorities, and stay aligned as specialists execute the plan.
Typically structured as a focused 90-day advisory engagement, with monthly strategy check-ins and KPI reviews. Implementation stays with your team.
Ask about ongoing advisory →06 — FAQ
Good questions.
Who is this for?
Founders, CEOs, and marketing leaders at B2B companies that already invest in marketing but need clearer priorities and a direction the team can rally around.
Do you execute campaigns?
No. I provide strategic direction, a roadmap, and a structured handoff. Your team or specialist partners handle implementation—and I'm glad to help brief them.
What happens after the Sprint?
You own the plan. If it's useful, we can discuss a later advisory scope, but there's no forced retainer. Ongoing strategic advisory is entirely optional—the roadmap is yours to run with your team.
What will I need to share?
Your goals, an overview of existing marketing activity, and access to current reporting where available. Nothing needs to be perfect.
Make your next 90 days count.
Tell me what's working, what's stuck, and what you're trying to change. I'll help you figure out where to start.
Intro call · 20 minutes
20-minute fit call.
For established B2B companies seeking strategic direction, not outsourced campaign execution.
Please include in your request:
- 01Company website and work email
- 02Biggest growth or marketing challenge
- 03Current marketing setup (team / agencies / founder-led)
- 04Which service you’re considering ($3,000 Sprint / $750 Review)
- 05Timing (within 30 days / 1–3 months / exploring)
Best fit: teams already doing some marketing, with a decision-maker involved and a concrete challenge to solve. Need execution instead—like daily social posting or hands-on ad management? This service focuses on strategy and team handoff.
Calls are offered by fit and availability; sending a request doesn't confirm a meeting. Or email directly: mfreije31@gmail.com